Keypoint Intelligence announces new study

Keypoint Intelligence announces new study (Paradigm: Xerox)

Keypoint Intelligence recently announced the launch of a new study entitled ' CMYK plus – commercial printing demand, needs and opportunity assessment .' This research volition define the marketplace demand for services that go across CMYK process colour including white ink, neon colours, metallic inks, spot colour adequacy and colours for security.

Keypoint Intelligence has been recognized as the digital imaging industry's most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers take harnessed this knowledge for strategic decision-making, daily sales enablement, and operational excellence—improving concern goals and increasing lesser lines. Keypoint Intelligence continues to evolve equally the manufacture changes by expanding offerings and updating methods while intimately agreement and serving manufacturers', channels', and their customers' transformation in the digital printing and imaging sector.

"Print service providers (PSPs) need to differentiate more than ever," commented Riley McNulty, group director, Keypoint Intelligence. "Vendors have increased their production offerings to enable PSPs with capabilities that become beyond CMYK. This report will answer key questions around the need of CMYK plus capabilities and how much value information technology provides for both PSPs and end customers."

This new multi-client written report will explore the demand and need for going beyond CMYK through extensive research with print service providers in the US, U.k., France, Frg, Benelux and Nordics. Study objectives will include measuring the importance of providing CMYK plus capabilities to business organization customers who buy printing services; identifying essential capabilities past application and type of effect; explaining the principal challenges related to selling CMYK plus services to customers; determining the current incidence of providing these services; examining PSP purchase intentions and demand drivers; and identifying core areas of objection among non-adoptions.

Participation methodology will include a web-based survey to 115 respondents in the US and a figurer-aided phone survey to a total of 115 respondents from the United kingdom of great britain and northern ireland, France, Deutschland, Benelux and Nordics. Desk research will leverage Keypoint Intelligence's prior quantitative and qualitative research likewise equally discussions with industry stakeholders. Companies that subscribe past Oct 26, 2022 are eligible to provide feedback to assist develop the survey questions.

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